AGRICULTURE: OPERATING IN AN ERA OF REGULATION

Farm Management,

CONVENIENCE, ACCESSIBILITY, AND THE DEMAND FOR FAST FOOD

This study explores the growth in demand for fast food. A distinguishing characteristic of fast food is its convenience; in today's pervasive marketplace, consumers need not travel far to find a fast food outlet. This greater availability translates into a decrease in the full price of obtaining a meal, which contributes to greater consumption. Market-level data are used to estimate demand equations in two time periods, incorporating changes in availability as well as prices, income, and various demographic characteristics. Our findings show that greater availability has led to increased consumption. Failure to account for these types of marketplace changes could lead to incorrect inferences regarding the factors responsible for the industry growth.Demand and Price Analysis,

The Impact of Demographics, Market Characteristics, and Prices on the Consumption of Food-Away-From-Home

Food Consumption/Nutrition/Food Safety,

CONSUMERS' WILLINGNESS TO PURCHASE LOCALLY PRODUCED AGRICULTURAL PRODUCTS: AN ANALYSIS OF AN INDIANA SURVEY

Using a survey of over 320 consumers from across the state of Indiana, we estimate an ordered probit model to determine the demographic and attitudinal factors which are most important in predicting the likelihood of consumers to purchase products that are produced within the state. Our results indicate that the willingness to purchase locally produced agricultural products increases with time of residency in the state, and we find a greater tendency for female consumers to purchase such products. We also find that quality perceptions play a critical role in these food purchase-decisions. We underscore the importance of maintaining minimum quality standards to maximize the effectiveness of state level agricultural promotion programs.Consumer/Household Economics,

U.S. Fresh Fruit and Vegetable Marketing: Emerging Trade Practices, Trends, and Issues

In the past year, trade practices between fresh produce shippers and food retailers gained national attention. Shippers are concerned that recent retail consolidation has led to market power and the growing incidence of fees and services. Retailers argue that these new trade practices reflect their costs of doing business and the demands of consumers. Trade practices include fees such as volume discounts and slotting fees, as well as services like automatic inventory replenishment, special packaging, and requirements for third-party food safety certification. Trade practices also refer to the overall structure of a transaction-for example, long-term relationships or contracts versus daily sales with no continuing commitment. This study compares trade practices in 1999 with those prevalent in 1994, placing them in the broader context of the evolving shipper/retailer relationship. Most shippers and retailers reported that the incidence and magnitude of fees and services associated with transactions has increased over the last 5 years. Fees paid to retailers are usually around 1-2 percent of sales for most of the commodities we examined, but 1-8 percent for bagged salads. Information on the incidence and magnitude of these new practices is scarce. To augment information that is publicly available, we interviewed a limited number of shippers, retailers, and wholesalers about their firms and trade practices. We received a high level of voluntary cooperation from the interviewed firms.produce, fresh fruit and vegetables, fresh-cut produce, trade practices, fees and services, slotting fees, retail consolidation, produce shipper consolidation, Crop Production/Industries, Marketing,

AGRICULTURE: OPERATING IN AN ERA OF REGULATION

Speech and PowerPoint Presentatio

DETERMINANTS OF U.S. CHILDREN'S AND TEENAGERS' BODY MASS INDEX

OBJECTIVE-To determine if the increase in consumption of food away from home has contributed to the increased weight of the US youth. METHODS: Multiple regression will be used to estimate the effect of food source on body mass index (BMI) while accounting for other factors which have been shown to affect weight in a nationally representative sample of the U.S. population